This is what Meera Kothand does by sending a breakup email to her list with one link in her email. You’ll find a variety of standard email capture opt-in forms that can be easily customized without writing code, but a rather unique one is their live-chat inspired widget. In the second email in her welcome series, Amy Porterfield offers a free masterclass on how to grow your email list as a beginner. Price. It’s a free workshop that gives more actionable advice to help new bloggers be successful. It’s typically... Keep people in the loop with newsletters. When you offer a valuable incentive, visitors are more likely sign up. These work so well because the reader is already interested in the topic. For example, a popular segment is by location. Once you have your sign up form on your site, the next hurdle is the actual email. Email Marketing. Drip is considered a lightweight – but still powerful – version of the heftier, more complicated email marketing automation providers out there. It converts 208% higher than sending generic email newsletters to your list. With eight blogs under her belt, it's her passion to help people learn how to turn their writing into income. Kristin of Applecart Lane has got design-challenged bloggers covered with her free Pinterest templates. No other marketing channel lets you do this. What types of emails do you send? If your first thought is to write an email and just send it out, unfortunately, you definitely won’t get the results you’re looking for. ConvertKit is a newer email service provider that’s geared towards professional bloggers and entrepreneurs. Email Marketing 101. Now the tough part comes into play. The first way is with a strong lead magnet and the second way is knowing where to display your sign-up form. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list. Email Marketing 101. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. For example, Mariah Coz of Femtrepreneur often is personal in her emails. This is what Elephant Journal did when they collaborated with Aspiration. Other people sign up to a list to learn tips or hacks from a business. Copyright © 2012-2021 Blogging Wizard. Storytelling. Mary Jaksch says otherwise. By having a dedicated landing page for your optins, you can promote that page all over social media and even to your list. A person who takes the quiz will receive targeted emails based on their quiz results. Posted on August 21, 2020 | by Lindsay Bock. They feature automations, tags, segmentation, landing pages, beautiful popups, and more. Being personal also helps with increasing your click-through rates if subscribers expect a level of personalization whenever they see your email in their inbox. Signed up, got them and will be using them! You need to nurture those leads. While many people are annoyed by a full inbox of marketing messages, the majority of people – up to 95% of them – consider emails from brands to be useful according to a Salesforce study. Think of your welcome email as getting to know someone for the first time. Your welcome email should also have links to any products you have, social media links you want to promote and, above all, a curiosity loop to nudge your new subscribers to open up your next email. Their original, simple autoresponder functionality has given way to automations, powerful analytics, drag-and-drop email creation and more features that make it easy for beginners to set up campaigns. If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. The reader gives you his or her email, you give them your free bonus. Higher engagement means higher conversions. MailerLite (affiliate link) has always been an affordable email service provider and they are one of the few quality providers with a free tier. Kim is CEO/Creative Services Director of email marketing agency Inbox Interactive. In Chapter 1 of this Beginner’s Guide to Email Marketing, we covered how to set up your email campaign. If your business relies on events, you can use your subscriber’s location to send a targeted email of an upcoming event you are hosting in their city. Email marketing is a type of digital marketing strategy where emails are sent to nurture leads and convert them into customers. — making it easy to find what your audience likes. So, sending the confirmation email helps increase quality, meaning a higher chance of generating sales over time. View the latest business news about the world’s top companies, and explore articles on global markets, finance, tech, and the innovations driving us forward. Expert bloggers have seen huge list gains from using giveaways — Sam of Money Nest tripled his email list in 7 days — but you can also let your subscribers know about your giveaway. Email marketing can be used for branding purposes or lead generation depending on the campaign being run and your current goals. Current Status. Sounds more like an open-and-click email than one with this headline: To increase your email open rate by as much as 30%, personalize your email subject line by using your subscriber’s name. You can do that by using the best pop-up placement practices. Every online business should have a solid content marketing plan. With ConvertKit’s user-friendly interface, someone new to email marketing may not find it as difficult to use as other email providers. We’ve touched on personalization when using email subject lines. Email marketing is a HUGE part of what we do as Virtual Assistants and Freelancers. The first thing your email subscriber sees in their inbox is your email subject line. Here’s a blueprint you can follow to ensure your campaign is effective: 1. With your business online, it’s vital to attract and retain leads. Empower your audience by challenging them. People don’t buy from strangers. Note: check out our full ConvertKit review & tutorial to learn more. One of her most converting offers is a household binder. Smart Blogger offers similar in-content upgrades for their posts on freelance writing jobs, starting a blog, and affiliate marketing. You begin by creating a system that converts readers of your website into email subscribers. A Roadmap for Getting Your First Freelance Writing Client, Elna Cain absolutely loves blogging and freelance writing. Email marketing uses your company’s email list to generate new leads and business for your company. Yep!! Emails with big blocks of text or a small font make it difficult for the subscriber to really get into it and actually read it. Email Marketing 101 02. Very good 101 level tutorial! Ramit Sethi’s header is simple enough — a welcoming headshot of Ramit in front of a white background. The average open rates for emails across different industries is 21%. Learn more about us. 01. You’ll find all the usual features like tagging, segmentation, a visual automation builder, impressive deliverability, and strong integration with most of the popular internet marketing tools. You know you need to do it. I suggest you find your best time and your best day. Email marketing is one of the best ways to grow your business. There is no better way to build long-lasting connections with readers, which is the definition of marketing. His lead magnet is a free chapter of his bestselling book, Atomic Habits. The company is very responsive to user feedback, though, and the platform is constantly evolving. …but whatever you call it, its mission is simple: Convince readers to provide their email in exchange for the incentive. Next, you want to be personal in your campaigns. These emails act as a brand builder to nurture subscribers and help them get to know your brand, message, and products. Advanced Email Automation 08. From choosing the best email provider to crafting an irresistible lead magnet to deciding whether to have a single or double opt-in, as a small business owner, this is only the beginning. Some common goals include helping subscribers get to know us and how we can help them, introducing special offers and advertising your products/services/affiliate offers. Check out my post on using content upgrades to explode your list, or Colin’s post about the tools & plugins you can use to deliver content upgrades. For example, email marketing tips for B2B (business-to-business) companies might include asking a compelling question to get a business owner thinking about their customers or their company’s performance. To ensure your subscribers are receiving your wonderful, effective emails, they need to hit the inbox — not the spam folder or Gmail’s dreaded Promotions tab. You now know how to get your email marketing system setup and how to deliver your first email marketing campaign. She has written columns for Marketing, DM News, and B-to-B Magazine. Whether you have a seasonal discount for your products or are hosting a giveaway, subscribers want to stay in the loop. Let’s look over the most popular email marketing platforms. Bloggers would think placing an optin form on a blog’s sidebar would scream amateur, but here’s the thing…. Email Marketing: 101. If a checklist and template had a baby, they would make a worksheet. Email Marketing 101: The Basics of Email Marketing as a Travel Professional For many people, email is the preferred method of business communication, particularly when used to market their products and services. But not every subscriber will open your email. We help smart entrepreneurs turn their blogs into profitable businesses. Examples of good email marketing subject lines that motivate and inspire: Armando, your prescription is expiring. A welcome email is simple enough — you welcome your subscribers to your business, why you’re the best person in your industry, and how you can help them. A little strategy can go a long way - here are 3 tips to help your emails shine. However, a double opt-in list is more engaged. For example, it’s easy to set up a workflow to automatically move a new buyer from a lead-nurturing mini-course to a product-training mini-course. And one other way you can segment your list is by preference. Embedded optin forms offer the least amount of barriers and are usually the most converting. What is Email Marketing? Hosted by Cloudways. It’s attention-grabbing because there are no other distractions. Among other features, you can A/B split test your emails to optimize conversions. A better way to convert visitors into leads is to provide an incentive or offer upon signing up. Isn’t it nice when someone hand selects a book or movie for you? The teeny-tiny thing I did to explode my Instagram followers! Allison from Wonderlass uses an optimized landing page to promote her free webinar. Email has been a marketing staple for a long time, and with good reason. Plus, automation frees up time — instead of sending real-time emails over and over, you set up an automated sequence once and let it do the rest. Email Marketing 101. Webinars provide crazy results. You start her course by entering your email address and throughout the six-day course she pitches her services. Excellent! It’s true that double opt-in decreases your conversion rate – up to a 30% less conversion rate. For example, you can create a condition that whenever a subscriber clicks on a certain link in one of your emails, they are segmented into a new list for those interested in your eBook. Now Melyssa can provide her new subscribers with the information they want. I share one easy way to get more people to your blog: It’s up to you how many emails you want to automate for a welcome series. Wash, rinse, and repeat. Jenn and Sam of This Tiny Blue House use a general optin incentive but make the signup form pop by using their brand colors. Share this entry. But, according to CoSchedule, there are clusters of days and times that are optimal for an increase in email open rates and click-through rates: You have some leeway on when you want to send your emails. Generally, people sign up to a list because they want to stay informed about your business. According to the Lyris Annual Email Optimizer Report, segmenting results in increased email open rates and lower unsubscribe rates. Plus, maintaining good deliverability practice helps you establish a robust relationship with subscribers and email providers. Unfortunately, there isn’t a magical day or time to send your emails to get the best open rates. It includes one of the best flowchart-like visual workflow builders that enable you to craft complicated marketing automation campaigns. Let’s look at four types of emails to send to your email list that builds trust and boosts conversions. The best use of a worksheet is when you can help your audience go from point A to point B. Mariah Coz created the Course Criteria Worksheet to help her audience figure out the right course idea for them. That is essentially what email marketing is all about. For even better open rates – up to 58% better – try creating email subject lines with 10 or fewer characters. If you have a new product or offer, you probably want your subscribers to know about it, right? She does this as a way to humanize herself and make her much more relatable to her subscribers. ConvertKit (affiliate link) is one of the newest email service providers on this list, but they have a large following among bloggers and creators — and they’re growing their market share rapidly. It may seem a little old hat and maybe a tad obvious, but more people than ever use email. Schedule and Send Emails 07. Digital & Social 〉 Email Marketing Email Design 101: Best Practices for Email Marketing Design. Why not automate your email marketing? Free recipes — Not one, but THREE eBooks?! So, you’ve been collecting email addresses from your customers. Email Marketing 101 November 3, 2020 / in / by April. You can sell while you sleep and see a potential ROI in the region of 4,200%. Email integrates nicely with other marketing strategies. Marketing. This is referred to as a lead magnet. by Chris Zukowski on 11/29/17 10:16:00 am 21 comments The following blog post, unless otherwise noted, was … by Tim Grahl. A quick win — you can achieve success in a short amount of time. Patrick McKenzie recommends you set up a series of six automated emails over 30 days as the best way to nurture your list. Disclosure: This post contains affiliate links. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? What do you say? We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. And it all starts with your subject line. Check out Adam’s definitive guide to lead magnets. Many bloggers and entrepreneurs are taking advantage of using eCourses for their lead magnet. While you can offer a jam-packed, effective email filled with proven strategies, using a case study can help boost the relevancy and make it clear to your subscribers what they need to focus on to change their situation. Or, give them a second freebie as a token of appreciation. With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. In this part, we will go over how to create and design an email campaign that your subscribers will enjoy and act upon, and we will also discuss ways to increase your open rate and CTR. Work aggressively to build your list. About; Advertise; Contact; Post A Job; Member Login; French; BLOG; GET CERTIFIED. You can use “If, else” logic to branch subscribers off in another direction when they take a certain action, or finish an email mini-course. But, there’s more to why you should focus on email marketing other than just because it’s relatively straightforward and highly optimized for conversions. Thursday, July 18, 2019. by Lauren Kimberlin. There’s also transactional emails won’t be important for most bloggers, but if you’re selling products or running an ecommerce site, it’s worth learning more about. One factor to consider when choosing the best email marketing service for you is email deliverability. This is a must for list building. Explain to users how they can get in touch with you if you need something. And probably the most important part: how do you generate a high open rate or CTR? ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”. Let’s get started helping you create email marketing campaigns that are a slam dunk when it comes to boosting your sales. Once you’ve chosen your preferred tool to capture leads, you need to qualify your leads. Here are a few tried-and-true tactics: Greet new subscribers with welcome emails. Blog. Creating a landing page for your offers can help your conversion rates by as much as 43%. Smart Blogger uses a content upgrade in their popular post about how to make money blogging. When you segment your email list, it allows you to provide relevant information to groups of subscribers rather than sending the same emails to an untargeted email list. You can make each newsletter optimized for your products by using a call to action (CTA). What types of emails do you send now that you have a list of subscribers? That said, it’s something to consider if you project high list growth and need powerful automation capabilities. And over time this creates trust. With a single opt-in list, all a subscriber does is fill out your sign up form and clicks submit. For example, internet entrepreneur and owner of the Traffic Generation Café, Anna Hoffman, regularly sends traffic building tips to her subscribers. The more obstacles you place in front of a potential lead, the less likely they will follow through. Melyssa doesn’t only offer a library of resources, but she also gives you access to a private Facebook group to connect with other like-minded individuals. From a free lesson to a free course, using a sneak peek as your lead magnet can boost conversions and sales. Drip also includes powerful tagging capabilities and can respond to events such as when a subscriber clicks a link, subscribes to a webinar, signs up for a trial, and more. In short, you need to embrace email marketing. Opinions on single vs. double opt-in vary, but in many cases, a single opt-in list really only has the benefit of a higher conversion rate of people opting into the list. So, when you take the time to personalize your emails and build a strong relationship with your subscribers, you’ll have a better chance at conversions, giving a boost to your bottom line. For any business online, having a list is integral to their overall success. Utilizing email marketing in your marketing campaign can help you grow your business. Let’s look at three ways. For example, in Mailerlite, you use a merge tag in your subject line or in the body of your message to personalize it. EmailToolTester tested the inbox placement rates of several newsletter services and found that 80% of providers have their emails land in the inbox. John Lee Dumas of Entrepreneurs on Fire does a great job of sending out a welcome series, giving his new subscribers tips and strategies to help them with their online business. Using a tool like Thrive Leads has customizable forms — 2-step, slide in, ribbon, etc. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. An easy way to add a personal touch to your email is with your subject line. Worksheets allow you to mark off progress from a framework. To boost your overall open rates, resend your email to those who didn’t open it the first time. Personally, when I send emails on Thursdays at 2 pm, I get my highest open rates (and a boost in traffic). If your subject lines are boring, your emails will get ignored. An easy way to create a little buzz around your products is to offer a sneak peek. This makes your message highly customized and personal. There are lots of well-known email marketing services (Mailchimp, Constant Contact, GetResponse, Sendinblue, HubSpot, ActiveCampaign, Infusionsoft by Keap), but we’re going to focus on only a few. You can set trigger links to help segment your email list and nurture those into email funnels for your products. For example, once someone signs up to someone’s lead magnet on organizing secrets, they are sent a series of automated emails about organization and time-saving hacks. You can set up a trigger link when you scrub your email list to have only engaged subscribers on your list. In Email Marketing 101: Audience Building and Email Content and this post, we covered each of the fundamentals associated with building an effective email marketing strategy. That’s why we created this 101 post—consider it a tool from us to you to be distributed across your teams to enable their email marketing. Having an email list enables you to direct the conversation about your business to a more personal level – the visitor’s in-box. Sending them pitch after pitch won’t help with retention and might only annoy your subscribers. It’s not the sexiest subject when it comes to email. Sending out a drip email campaign makes it so your subscribers don’t forget about you, while at the same time letting them get to know you and what more you have to offer. Once they receive that email, they click on the link to confirm subscription – and then they are usually given instructions on how to receive the bonus. They have the most complete feature sets including tags, segments, and a visual builder. Offers immense value — the information must be actionable, easy to do and provide, Tuesday, Wednesday, or Thursday (with Tuesday being the best day). But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. What’s even more surprising is, up to 61% of consumers enjoy weekly promotional emails and 28% of them want more. It can support extremely in-depth funnels with its intelligent automation features. With your About page being one of the most read pages on your site, it’s no wonder that having an optin form is a given. Michael Hyatt sends the free download, but also let’s new subscribers know about his podcast and gives them a sweet 20% discount off his planner as a thank you gift. This is what I do for my third email in my welcome series. Email Marketing 101: Table of Contents What is Email Marketing? She goes out of her way to tell stories and connect with the thousands of subscribers she has. How do you write an effective email campaign? Now that you understand how powerful email is, let’s go ahead and look at how you can start and run your first email marketing campaign. An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. In this guide, Email Marketing 101, we show how email can have a huge effect on your marketing by building an audience, cultivating relationships, and creating a ready-made market of people interested in what you do and what you have to offer. If you're interested in doing that yourself, then check out her, Capture Email Addresses Using Optin Forms, The 4 Types of Emails to Send to Your Email List, 9 Powerful Email Marketing Services Compared, 20 Best Email Marketing Software, Services & Platforms. If they are reading a post on 5 Different Ways to Maximize Your Productivity and then see a content upgrade offering a cheatsheet containing an additional 20 ways to increase your productivity – since they are already interested – the person will be more likely to sign up. Make sure to also avoid certain words that can trip spam filters and cause your email to never see the light of day. Creating a challenge can take different forms — from video to email to even using a Facebook group. Not Enrolled. With email marketing you’re sure to reach them—which means more people through your front door, more calls, and more revenue. Find more email marketing tools in Adam’s comparison of popular email marketing providers. So, infuse power words and sensory words to stand out in readers’ inboxes. Typically, this system involves an incentive of some kind. To get the most out of your cheat sheet, you can monetize it by placing links to your affiliate products or your products inside the cheat sheet. You have meetings to attend, content marketing to focus on, and sales funnels to create. Emojis add color and visuals to a subscriber’s inbox, which makes those emails stand out. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. — are the goal every email marketing message and campaign. They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. Email marketing is your ticket to new customers and to building a loyal following. It’s an effective way for brands to connect and build relationships with consumers. A guide this detailed needs easy-to-follow navigation, so we’ve broken everything down into different sections. With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? This is the amount of text you can see on an average 4-inch smartphone display. You can ask your subscribers if they want more information, less information, or new information. As a small business owner, you don’t want to be bogged down by having to send out emails by hand. Time for new contact lenses? Check out David Hartshorne’s guide over at to learn the difference between marketing emails and transactional emails. To take advantage of email marketing strategies like segmentation, automated emails, tracking click-through rates, and open rates; you need a comprehensive email service provider. An email marketing service (so you can send emails to your leads). If you can connect a feeling or emotion to your product with a story, you’ll have a better chance at conversions than with any other marketing strategy. Now it’s time to put into practice what you’ve learned above so you can grow your email list and get more customers. Note: Need more help with content upgrades? This makes it hard for your subscriber to read your email and get anything out of it. And research proves that using emojis is about 60% effective. Design Beautiful Emails 06. You can use email to notify your subscribers of your latest blog post, webinars, giveaway or promotional deal. Unlike some tools, you only pay for each subscriber one time, no matter how many tags they have or lists they are on. For more information on how to incorporate email marketing into your marketing strategy, contact us today at 859-550-3972 or via email at Every business knows that email marketing is a crucial key part of any online marketing toolkit. However, if you’re new to email marketing automation, ActiveCampaign has so many features that it can be a bit overwhelming, making the learning curve steeper than some other email service providers. The two things you need to get started with email marketing; How to choose the best email marketing service for your needs; What kind of emails you should send to your subscribers; Why (and how) you need to segment your email list; How to automate your emails (with examples); A strong email marketing strategy is up to. When you compare email marketing campaigns to social media, there’s really no contest: Plus, you own your list — you don’t own your social media followers. In chapter two, we will discuss how to create an effective email campaign. Market your email list. Take a page from Tailwind’s newsletter and share with your subscribers what you’re reading by curating content from around the web. Email marketing 101. When deciding what to say in your email subject line, make sure it reads clearly and isn’t ambiguous. And you need to turn them into true, dedicated fans. A lead magnet is a free offer — an optin bribe — and it’s usually: Your free offer should help your reader save time, money, and/or energy. Email is a powerful tool that will help you share your story and grow your brand. Personal Training Specialist; Fitness Instructor Specialist Drip’s original target market was SaaS product owners, but they began to build a following with bloggers, creators, and e-commerce store owners. You can place them on every page of your site to increase sign up rates. Now, it’s time to craft an email that people want to open, read and click on through to your website. Should it be automated? Let’s get started: Chapter 1 – Setting up your email marketing system. A content upgrade is similar to a lead magnet, except it is highly specific to a particular post and is found within the content of that post. With a double opt-in list, a subscriber clicks submit and then has to wait for an email confirmation. If you want an easy way to grow your business, then email marketing is your ticket. Simply building a list of email leads isn’t enough…. Check out her new free email course for bloggers and writers, Get Paid to Write Online. To give you an automated email sequence example, let’s look at a “welcome” series. According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023.To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. 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